As Ireland begins to return to normality following COVID-19, new research released by Toyota reveals that Irish consumers still intend to make some key purchases they had planned before the virus hit. The survey carried out by iReach surveyed 1,000 Irish citizens in May and specifically examined consumers’ intentions to purchase a car, as well as car brand and powertrain preferences.The findings revealed that 28% of Irish people are planning to buy a car in the next 12 to 18 months, with 14% intending to purchase a new car, 13% intending to buy second-hand and 1% planning on buying an imported vehicle. 23% say they will likely choose hybrid for their next car choice.
When presented with a list of the top 20 mass market car brands and asked which brand they would most likely choose for their next car purchase almost a quarter of respondents (23%) chose Toyota. Toyota has been at the forefront of progression towards a more eco-friendly motoring environment for more than 20 years since the first Prius hybrid was introduced. Since that time, it has made significant technological advancements to the point where their affordable, new generation self-charging hybrid cars now drive in zero emissions mode more than 50% of the time. As such, the brand, which ceased diesel production in 2018 in line with its Built For A Better World brand promise, is in high-demand with environmentally conscious motorists for both city and long distance driving conditions as evidenced by the fact that Ireland’s best-selling car in 2019 and 2020 is the Toyota Corolla hybrid .
Commenting on the survey results, Steve Tormey, Toyota Ireland CEO said:
‘Undoubtedly the last few months have been extraordinarily difficult for Irish people however it has been inspiring to see how resilient we are as a nation as we work through the phases and challenges presented to us.
‘We at Toyota are very much heartened to see the continued support for our brand in Ireland as evidenced by the strong iReach research results. As a brand, we strive to be an integral part of Irish society and the lives of the customers we have served for nearly fifty years. We intend to continue to support the country under our ‘Built for a Better World’ brand promise into the future, and pave the way towards a more sustainable world and a zero emissions motoring environment.
And as restrictions are lifted and we all have greater freedom to travel, we look forward to helping our customers, current and new, to rediscover the joys of hybrid motoring.’
Carzone - 17-Jun-2020