Stylish and good value, the Kia cee’d has it all, including a ridiculous name.
If anyone had any doubts Kia was serious about its mainstream sales ambition then the cee’d silenced them. A very capable, neatly styled and sensibly priced small family hatchback, it’s a Kia that’s about more than just its seven-year warranty.
What is it?
Kia’s take on the Volkswagen Golf, Ford Focus, Opel Astra and Toyota Auris. Some serious competition, but Kia has never been quiet about its goal of being considered an equal among the mainstream offerings. The cee’d backs that up, as, aside from its ludicrous name, it’s very serious indeed - not at the expense of fun, mind. It drives competently, has a good equipment offering as standard and the most efficient versions fall into tax Band A3. There are three- and five-door versions and even an estate.
What is it like?
The interior quality is at least as good as that of its rivals for fit, finish and material quality, while the design is neat - more so after a slight revision in 2015. It’s capable rather than remarkable to drive, though refinement’s decent enough. The 1.0-litre petrol engine is a fine addition to the range, saving a good bit on purchase price and not costing much more to run. The desirable GT-Line adds sharper looks, though the trade off is a slightly firmer ride.
Carzone verdict: 3.5/5
Kia's cee'd is a real contender in the family hatchback class, and not just because of the value offering and seven-year warranty. The cee’d is a competent all rounder, with a drive that, while unexceptional, is up to class standards - as are emissions and economy. There are more spacious alternatives, notably Renault’s new Mégane, but as a whole package the Kia’s a very difficult car to ignore.